Zaporizhzhia was presented at a fashion show in Germany

The largest fashion show in central Germany, Modavision, has been going on for 15 years. Each time the show gathers a large number of viewers and presents the best brands of Germany and other countries. The Ukrainian design team participated in a unique anniversary program that combined fashion, art, and music.


Together with the collections of designers from Germany, France, Poland, the Ukrainian brand was presented during a fashion show in one of the oldest German cities.


For the big anniversary show, the organizers chose a special format, turning the hall into a large festival area for the first time, where the audience could not only enjoy the show but also be invited to the interactive and dance part of the evening. The show featured more than 500 extravagant images, new brands and trends outfits created by designers from around the world.


"It was wonderful. Magdeburg for one night became a major fashion metropolis. We not only showed the new trends, we also brought different cultures, styles, show and people closer to each other," said project organizer Holger Salman.

More than 60 professional and young models have presented the latest trends of street fashion, casual wear and elegant evening dress.


The designers came to Magdeburg from all over the world. The collection of Ukrainian brand “FatBerry” was first presented at the “MODAVISION” show. “We are extremely pleased with the show and the atmosphere that prevails here. We are very grateful to the organizers for the opportunity to visit Modavision, ”says the owner of the young clothing brand, Elena Derevyanko.

Ukraine and Zaporizhzhia announce themselves at European and international events not for the first time, and the Modavision show was a good opportunity to share experiences, find inspiration and start joint projects in the future. This year, Zaporizhzhia was selected from hundreds of other applicants. The organizers of the event paid all expenses with the support of the friendly city of Magdeburg in Zaporizhzhia.


Magdeburg is a twin city of Zaporizhzhia since May 29, 2008. The priority areas of the city are health care, information technology, contemporary art, design. 

Review 0

No review